What is Relay²? Power to the creator.
Your clicks happen every day, and most of the time someone else keeps the record. Relay² gives it back. A note from our founder on why we built it, and who it's for.
People tap your links every day. Each tap is someone choosing to look at something you shared, but most of the time you never see a clear record of it.
The tap happens on your profile, in your Story, on your link-in-bio page. Then the record of it lives somewhere else: inside an app's insights, inside a time window you don't control, split across tools that each count a little piece. You did the work, but the record usually sits with someone else.
That's the problem Relay² is built to solve.
Why I built this
I've worked as a head of analytics and led strategy for major marketing platforms and social media. I currently run analytics for fan-driven social media accounts, so most of my time goes into looking at where clicks come from and where they go.
Along the way I've worked with everyone from micro creators to major IP holders, and they've all described the same problem:
"It's getting harder to know what's working and what's not."
Part of the reason is the attention economy itself. It demands more impact just to draw attention, while creators work against the algorithms simply to be seen in the first place. When reaching people takes that much effort, it matters to know what happens after they show up.
One pattern has stayed consistent in the accounts I run analytics for: the large majority of our clicks come from the link in bio, meaning Linktree pages and other link aggregators in the profile.
Most creators don't have a clear view of this. They often don't know where their clicks are going or how many there are. I see creators getting tens and hundreds of thousands of clicks every month without a clear record of them.
Those clicks represent real interest from real people. With a reliable record, they can be something real to bring to a brand conversation, or proof that strengthens an existing deal. Without one, that value is hard to show.
So I built Relay². I want to give the power back to creators and let them grow.
Power to the creator
That's the idea behind everything we build.
Platforms are built to keep people on the platform. That's their job, and they're good at it. Your job is different. Your job is to make things people love and to build a relationship with the people who show up for you: your fans, your followers, your supporters, and everyone who taps your link.
You deserve tools that work for that job. Tools that make your time and effort go further, so you can spend less time digging through dashboards and more time doing what you do best: creating.
What Relay² is
Relay² is simple on purpose.
Paste any link. Get a tracked rly2.link. See where every click comes from, in one place.
Paste a link to your shop, your latest video, a brand's product page, your fan page or anything else. Relay² gives you a short rly2.link that counts each click at the link itself, wherever you share it. Put it in your Instagram bio, your Story, your X profile, a DM, an email or a QR code. Every click lands in one list you can read.
It works with the tools you already use. Relay² sits alongside Linktree and other link-in-bio tools, not instead of them. Keep your page, and put a tracked rly2.link behind each button. We walk through it step by step in How to use Relay² with Linktree, Beacons, Stan and other link-in-bio tools.
What we believe
Your clicks are your record
A click is someone choosing you. That record should belong to you, not sit inside someone else's app. On Relay², Free keeps 30 days of click history, and Premium keeps all-time history.
You should know where your audience comes from
Not just a total. Which link, which place, which moment. When you know your bio link carries most of your clicks, you treat it differently. When you know a Story outperformed a post, you make more Stories. Knowing changes what you do next.
Your time is worth more
You shouldn't need a spreadsheet, a UTM cheat sheet and three dashboards to answer "did anyone click?" Paste it. Track it. Share it. That's the whole workflow.
Focus on creating
The best thing you can do for your audience is make great work for them. Every minute you spend chasing numbers across apps is a minute you're not doing that. Relay² puts the answer in one place, so you can get back to the work.
Proof you can bring to the table
When a brand asks what you can do for them, "people love my stuff" is a feeling. A record of real clicks is something you can show. Use it to start a brand conversation, or to strengthen a deal you already have. What you do with it is up to you, but you'll have a clear record to work from.
Privacy you can explain
We record the region and metro a click came from, never the person. No visitor IDs. You see where your audience is without anyone being watched.
Who it's for
Relay² is for every creator.
Musicians, streamers, gamers, beauty and fashion creators, writers, educators, small shops, fan pages and everyone in between. If you share links and people tap them, Relay² is for you.
That includes adult creators. OnlyFans creators, cam creators and other adult creators are creators, and they're welcome here like anyone else.
Whether you're just starting out or already have a busy link in bio, the record is yours.
Start here
If you want to put Relay² to work today, these guides walk you through it:
- How to put Relay² in your Instagram, X and link-in-bio
- Instagram Meta One link page and post links: how to track every tap with your own short link
- How to use Relay² with Linktree, Beacons, Stan and other link-in-bio tools
Power to the creator
You make the work and build the audience. Relay² helps you keep the record of what that work does.
Paste your first link at relay2.app. Pricing is simple: Free (10 links/month, unlimited clicks) / Premium $9.99/month. Free keeps 30 days of click history, and Premium keeps all-time history.
Make your first tracked link →
Andrew Damon, founder of Relay²
